Why is professional terminology management extremely important?
First, terminology management improves communication and ensures the accuracy, the consistency and the ease with which texts are chosen. By contrast, unverified terminology can lead to misinterpretations, cancelled orders, confusions between different product names, and even misunderstandings between different departments.
Shorter time frame to complete translations. A well-managed terminology can reduce even by 40% the time needed to complete a translation. This aspect is extremely important for those companies which are present on several markets, where materials are needed in the shortest time possible.
Brand identity One of terminology's roles is to promote brands and their inherent value in all distribution media. One of terminology's roles is to promote brands and their inherent value in all distribution media. In the term list, the following are included: brand names, product names and slogans.
Lower translation costs. Apart from the time saved, terminology management ensures high quality translations and lower costs owing to the terminology being reused.